Paid Media Specialist (Meta/AppLovin Ads)
About us
Pulsetto is one of the fastest-growing wellness tech companies - in 2025, we were officially recognized by Deloitte as the #1 Company to Watch in the Technology Fast 50 CE program. You may have also seen us on Netflix’s “Don’t Die,” our founder’s Shark Tank pitch, or even heard that Cristiano Ronaldo and top NBA players use Pulsetto for recovery. Despite the spotlight, we’re a humble team, moving fast, iterating even faster, and building the future of nervous system wellness. And now we’re expanding our team to power the next stage of global growth.
Job description
As a paid media specialist, you will take ownership of our core paid channels, scale campaign efficiency, and turn data-driven insights into direct revenue impact. You will manage substantial budgets, own performance benchmarks, and run our creative testing pipeline end-to-end, making a direct impact on global revenue.
- Fully own and manage Applovin Ads platform and be responsible for its performance and KPIs (i.e CAC, ROAS, Sales)
- Take lead on creatives testing and optimisation process on Meta Ads platform
- Manage Lithuanian market on Meta Ads platform (with a growth plan to gradually grow into taking over bigger markets like EU/AU/CA and eventually the biggest market - US)
- Run the creative testing process end-to-end—from launching hypotheses and duplicating ads to analyzing data and identifying winning hooks and formats
- Work hand-in-hand with copywriters and designers to produce high-performing ad assets based on data-driven insights
- Monitor daily performance, manage ad spend effectively, and maintain healthy CAC targets aligned with monthly and quarterly growth goals
- Take charge of reporting processes, turn raw data into actionable performance insights, and streamline existing tracking functions
- Provide research, insights, and data to the growth, CRO, email, and brand marketing teams to ensure ecosystem alignment
Relevant work experience
- 2-3+ Years of experience in performance marketing, specifically within high-growth DTC, e-commerce, health, wellness, or tech brands
- Proven track record of managing and scaling significant monthly paid media budgets successfully
- Deep platform expertise in Meta Ads and Applovin Ads, with a strong familiarity with other channels (Google, Bing, TikTok, or native platforms)
- A rigorous testing mindset with experience setting up structured A/B tests for audiences, creatives, and landing pages to lower CAC while scaling volume
- Strong analytical skills and comfort navigating attribution, reporting tools, and data sheets to make confident, rapid scaling decisions
- Entrepreneurial spirit with excellent risk-vs-reward decision-making skills and effortless pivoting abilities
Benefits
Private health insurance
Hybrid model — 3 days in the Vilnius office
Opportunity to directly influence brand trust and organic growth at a global scale
Collaboration with a world-class team across Europe and the US
Office perks — free lunch 3x/week for the Vilnius team
Additional vacation days based on tenure
Birthday day off
Pulsetto device to support your well-being
Skills required for the job