Account-Based Marketing Lead
About us
Kaiko is active in providing innovative clinical AI solutions that enhance the efficiency and effectiveness of healthcare professionals. The company focuses on developing advanced AI models and a clinical AI workspace tailored for complex hospital environments, aiming to reduce cognitive workload and improve patient care. With a strong presence in leading European hospitals, Kaiko is committed to shaping the future of healthcare through AI.
Job description
As an Account-Based Marketing Lead, you will work closely with the sales team to identify key hospitals and decision-makers, developing targeted marketing strategies to engage them effectively. Your role is crucial in building relationships and creating tailored campaigns that resonate with senior hospital decision-makers, ultimately driving growth and expanding our presence in the European healthcare market.
- Work with sales to identify the right hospitals, and own the named-account map: which hospitals matter, which people sit inside them, and where we stand with each
- Direct the marketing team's output toward those named accounts: decide which account receives which content, event, and leadership touch, and in what sequence
- Design and run marketing efforts against the named list, using whatever works best, and build the effective approaches into a repeatable method
- Coordinate closely with sales on each account, hand over relationships once they are warm, and own ABM coverage and account KPIs
Relevant work experience
- 7 to 10 Years in Account-Based Marketing, Business Development, Partnerships, or Market Entry at B2B Companies with Complex Products and Senior, Technical, or Clinical Audiences
- Experience in designing and running targeted campaigns aimed at specific people, across paid and owned channels
Benefits
An attractive and competitive salary, a good pension plan, and 25 vacation days per year
Great offsites and team events to strengthen the team and celebrate successes together
A EUR 1000 learning and development budget to help you grow
Autonomy to do your work the way that works best for you, whether you have a kid or prefer early mornings
An annual commuting subsidy
Skills required for the job