Revenue Marketing Lead
About us
Kaiko is active in providing advanced clinical AI solutions to healthcare professionals. The company focuses on reducing the cognitive workload of clinicians and nurses by offering a comprehensive AI workspace that supports decision-making and diagnostics. With a strong presence in leading European hospitals, Kaiko is committed to shaping the future of healthcare through innovative technology.
Job description
As a Revenue Marketing Lead, you will serve as the operational backbone of Kaiko's marketing strategy, focusing on high-touch engagement with priority hospitals. You will establish the account-based marketing function and pipeline measurement infrastructure, running coordinated campaigns against named hospitals across the Netherlands and Switzerland, while expanding into other European markets. Your role will involve configuring HubSpot, managing paid LinkedIn campaigns, and partnering with sales to ensure marketing contributes effectively to the pipeline.
- Build and operate Kaiko's account-based marketing function: target list management, named-account campaigns, content sequencing, engagement tracking, and sales hand-off
- Plan and manage paid LinkedIn campaigns against named accounts and personas, with creative calibrated to high-touch engagement, not generic awareness
- Configure HubSpot for account-level tracking, lifecycle stages, nurture flows, and attribution. Own UTM tagging and campaign tracking across channels.
- Define and own marketing-sourced and marketing-influenced pipeline metrics. Partner with sales on lead hand-off, account prioritization, and weekly pipeline reviews.
Relevant work experience
- 7 to 10 years in account-based marketing, revenue marketing, or demand generation at B2B SaaS companies with complex products and long sales cycles
- A track record of running ABM programs against a defined target account list, with multi-channel orchestration and structured sales hand-off
- Hands-on HubSpot expertise. You've configured the platform yourself rather than relying on an ops team.
- Significant paid LinkedIn experience, optimized for account-level intent and engagement signals rather than only click metrics
- Experience defining and reporting marketing-sourced and marketing-influenced pipeline to leadership, including for high-touch outcomes where attribution is complex
- A self-starter who operates with limited direction. You set your own brief, prioritize, and ship without waiting for a perfect spec.
Benefits
An attractive and competitive salary, a good pension plan, and 25 vacation days per year
Great offsites and team events to strengthen the team and celebrate successes together
A EUR 1000 learning and development budget to help you grow
Autonomy to do your work the way that works best for you, whether you have a kid or prefer early mornings
An annual commuting subsidy
Skills required for the job